BikeBiz Bicycle and cycling retail news
OORR has introduced its White Noise range, its first since its Kickstarter campaign.
“The White Noise range was designed with the modern-day cyclist in mind, who seeks a restrained, yet sophisticated presence on the bike. With sharp black and white classics introduced, and likely a permanent fixture for OORR, a disruptive ‘white noise’ pattern has been added to a sophisticated colour palette,” the brand said.
“Escape life’s relentless white noise in our latest range of jerseys and bibshorts designed to deliver unprecedented fit, comfort, odour control and functionality.”
The range is available exclusively by pre-order, which closes on 31st July.
OORR apparel is made with coffee and recycled materials. Benefits include superior odour control, improved drying and cooling time, and improved sun protection, the brand has said.
“As a certified B Corporation, we are audited and confirmed to uphold the highest ethical and environmental standards,” it continued.
“OORR is recognised as a ‘Best for the World – Environment’ honoree, ranked in the top 10% of businesses globally for commitment to the environment.”
Every garment has between 30% to 76% recycled materials and five trees are planted per garment. 50% of profit is donated to social and environmental charities and OORR also uses recycled and compostable packaging and ships carbon neutral.
