Trade has been lacklustre in most European countries this year, a surefire way to make buyers at the international trade shows more pessimistic than usual. But at Eurobike, Friedrichshafen, at the end of August, and IFMA Köln, this weekend just gone, the trade appeared to be buzzing, with order books full to bursting.
Optimism abounds at second German show, just as at the first one
There were 23 000 trade visitors (5980 from otside Germany) and 23 500 visitors on the public day.
"New momentum, an extremely positive atmosphere that far exceeded expectations, and a large number of orders for the bicycle sector in 2003 were the results of IFMA," said Bernhard Lange, chairman of the exhibitors’ council of IFMA and MD of Paul Lange & Co., the ‘Madison’ of Germany.
In 2003, IFMA will take place from Thursday, 11th to Sunday, 14th September.
In other news...
Madison has pledged its support to the growing industry initiative ‘Investors in Cycling’, the Bicycle …