Sports nutrition brand Optimum Nutrition is broadening its sponsorship properties in 2018 through a partnership with Human Race.
Optimum Nutrition has claimed that the partnership aims to communicate the benefits of protein consumption to endurance athletes for training and performance, as the official sports nutrition partner of Human Race for its 2018 events calendar.
Optimum Nutrition will engage with over 100,000 runners, cyclists, and triathletes through the Human Race’s 30+ events to showcase how its ‘Gold Standard’ products can help athlete’s bodies prepare, compete, and recover consistently. This will include the Dragon Ride L’Etape Wales by Le Tour de France.
Human Race CEO Nick Rusling said: “Human Race provides a well-respected platform to sports nutrition brands to reach a passionate and engaged audience of endurance athletes. We are extremely excited to work with Optimum Nutrition, and together we hope to further enlighten our audience on the benefits of protein to enhance all our participants event experience.”