Orbea has hired a sports marketing manager.
Aitor Otxoa Fernández will fill the new position, with the aim to promote product development, communication and boost sponsorships with the sales network.
He said: “The sports marketing manager is a facilitator for contact between Orbea and our teams, ambassadors and product developers in all categories in every category.”
Fernández will also connect content developers with teams and riders, to enable Orbea to "put feelings and emotions to the innovation data", in addition to supporting the communications teams of its groups.
He will also be in charge of activating the different sponsorships with the commercial network.
He added: “It’s time to take the step up to a new position in the marketing department, contributing value in another area of Orbea.
“I have no shortage of enthusiasm and passion.”