BikeBiz Bicycle and cycling retail news
Publisher Bauer Media has revealed a new magazine, which hit shelves on July 6th, called Outdoor Fitness. Retailing at £3.99, the magazine is looking to tap deeper into the outdoors market, beyond what it has achieved with sister titles Trail and Trail Running magazines.
Matt Swaine, editor of Trail and Trail Running, acted as an editorial consultant on the new magazine, alongside Trail art director Mark Tucker. Jonathan Manning has been appointed editor of the title.
The primary audience of the magazine will be those who take part in triathlons, swimmers, mountain climbers and many other associated outdoor activities.
Rob Munro Hall, group managing director of Bauer Media’s specialist division, said: "We have built on our expertise gained from Trail and Trail Running, and are perfectly placed to be the first to market with this new magazine, which will serve a growing audience. "Outdoor Fitness also provides both lifestyle and specialist advertisers with a unique opportunity to reach highly active and affluent, 25 to 55-year-olds."
