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Outdoor Retailer adds bike category to Winter Market

Outdoor Retailer has announced the introduction of bikes at Outdoor Retailer Winter Market in 2019.

Cycling brands and suppliers will join together with outdoor exhibitors, retailers, bike dealers, buyers, and advocacy organisations on the show floor this autumn. Winter Market runs from 5th t0 7th November at the Colorado Convention Centre in Denver, Colorado.

“We’re excited to bring outdoor and bike together at Outdoor Retailer as we launch the winter season,” said Marisa Nicholson, Outdoor Retailer vice president and show director. “It’s a natural fit for bike to be part of Outdoor Retailer. Our data indicates that we already see over 3,000 buyers attending our shows who purchase for bike, so incorporating the category makes the show even more valuable. Additionally, retailers, dealers, and buyers will have an opportunity to discover new brands and products, expand store offerings, and make new connections to support their businesses.”

Clinics, bike-focused education and product testing will be integrated alongside exhibiting brands from across bike categories at Winter Market. The scheduled sessions and bike display areas will reside in a new zone, The Park.

“Outdoor Industry Association welcomes the bike community into Outdoor Retailer Winter Market in November. OIA ConsumerVue research shows that someone who is a hiker, climber and camper is often a road or mountain biker too, making this a great opportunity for the outdoor and bike communities to align,” said Amy Roberts, OIA executive director.

“The addition of bike allows retailers to efficiently see more product under one roof. We look forward to working with the bike advocacy groups on efforts that increase recreation funding and promote increased outdoor and bike participation. The OIA Sustainability Working Group also meets at the November show, making it easier for bike brands to accelerate supply chain sustainability improvements and meet customer expectations.”

Sponsored by the Outdoor Industry Association and Snowsports Industries America, Winter Market features a full lineup of education sessions and curated areas focused on design and climbing, plus Venture Out for discovery of modern outdoor trends.

“Connecting the bike business with Outdoor Retailer Winter Market is a logical move and a big opportunity for all involved,” said Tim Blumenthal, president of PeopleForBikes. “People who ski, hike, climb, camp, and boat also bike – there’s so much overlap in participation and products. Emerald Expositions has been one of PeopleForBikes’ most generous and time-tested supporters and we look forward to extending our partnership by actively participating in the November show.”

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