OVO Energy has been unveiled as the new title sponsor of nextbike’s bike share scheme in Glasgow.
The three-year deal will see Glasgow’s nearly 1,000 strong standard fleet of nextbikes turned green for the duration, with OVO Energy’s branding displayed on the city’s bikes – which will now be known as OVO Bikes.
To celebrate the OVO Bikes and champion more sustainable travel options, the green power supplier has partnered with Radio 1 DJ Arielle Free to curate the OVO Bikes Green Route for Glasgow residents and visitors to explore a selection of the city’s finest sustainable spots.
“At OVO, we’re on a mission to zero carbon,” said Adrian Letts, CEO at OVO. “Our OVO Bikes arriving in Glasgow city are part of our Plan Zero strategy to create a carbon-free world, whether that’s the transport we use or the way we power our homes. Glasgow is a thriving city with so many fantastic, independent businesses who champion sustainable practices, which is why we wanted to highlight the good work they’re doing through our OVO Bikes Green Route. Opting to travel around via bicycle couldn’t be an easier and healthier way of discovering a city.”
Krysia Solheim, nextbike UK MD, said: “We’re delighted to be revealing OVO Energy as our new scheme sponsors in Glasgow. At nextbike, we’re passionate about the part that sustainable transport can play in helping the UK achieve its ambitious net-zero targets, and we know that as a city, Glasgow is passionate about sustainability, so OVO Energy, with its own zero-carbon mission, is the perfect fit.
“Since the scheme started in 2014, Glasgweigians have clocked up an incredible 1.2 million rentals around the city, helping to reduce CO2 emissions and congestion while also using cycling to help keep fit and healthy. We hope customers new and old will enjoy trying out the OVO Bikes Green Route, and will take advantage of the free rides offer that OVO Energy has put into place over the next week.”
Councillor Anna Richardson, city convener for sustainability and carbon reduction at Glasgow City Council, said: “Glasgow’s aim to become carbon neutral by 2030 must be supported by a growth in active travel and by building a more sustainable economy.
“Our bike hire scheme has played a vital role in encouraging cycling in the city and there is growing awareness of the need for a more circular city economy. OVO’s sponsorship has brought together these two themes in one package and I look forward to seeing the refreshed bikes in use all across the city in the weeks and months ahead.”
Read the July issue of BikeBiz below: