BikeBiz Bicycle and cycling retail news
Oxford Products has recruited David Jesson as Oxford’s new commercial head to accelerate the growth of its cycle division.
The news comes as the company, who offer a range of over 3,000 parts and accessories, will supply straight to dealers with an expanded sales team in the pipleine.
Jesson commented: "Although Oxford has had a direct relationship with a number of key retailers for several years, the brand building opportunity presented by hundreds more premier independent bike stores around the country cannot be ignored any longer.
We need to take control of our brand in the marketplace, protect our reputation through selective distibution and offer high levels of customer support so Oxford becomes the supplier of choice."
