BikeBiz Bicycle and cycling retail news
Oxford Products has taken on the exclusive distribution of Kali Protectives in the UK and Ireland, effective from 1st February.
Kali UK brand ambassador Sean Reynolds will work closely with the team at Oxford to deliver training and support for dealers, as well as help at events, demos and ride-outs.
Reynolds said: “Kali Protectives has been protecting memories since 2008. I’m keen to help Oxford communicate to UK riders that we are more than a helmet manufacturer; we are a protection company which believes that, in order to offer the best protection, traditional safety norms should continually be challenged and improved upon.”
To launch the Kali range, Oxford will be holding an in-house trade show on 26th to 28th February, where dealers will get the chance to meet Kali founder Brad Waldron.
