BikeBiz Bicycle and cycling retail news

OTE Sports has launched a new innovation to its range, the Super Carbs high performance energy drink. Designed and developed by the sports nutritionists at OTE Sports, Super Carbs is formulated with a dual energy source in the form of maltodextrin and fructose, capable of delivering up to 80g of carbohydrate …

Raleigh is introducing a Saturday delivery service, the ‘next step’ in its mission to offer “best in industry service” to UK IBDs. Saturday delivery will be available on parts and accessories and bike orders placed before 6pm via the Raleigh B2B. From April, any orders placed on a Friday can …

SRAM has launched the G2 disc brakes, available in two models: the G2 Ultimate and the G2 RSC. The G2 Ultimate is the lightest four-piston brake, the brand has said, outfitted with “every feature and material you’ve come to expect from something called Ultimate”. SRAM added: “Our engineers built it …

The London Bike Show and Triathlon Show: London has today announced that 331 brands will be exhibiting at the 2019 event. Taking place at London’s ExCel from 29th to 31st March 2019, the show will also have opportunities for visitors to test ride the latest bikes on the test track, …

British urban cycling brand Beryl has won an award at the international Red Dot Award: Product Design 2019. The Burner Brake and the Pixel won in the Bicycle and Bicycle Accessories, Lighting category. Designers and manufacturers across 55 countries entered more than 5,500 products in the international design competition for …

Fabian Cancellara has become a new brand ambassador of ABUS. Cancellara said: “I am a perfectionist. Anyone who knows me, also knows that I am testing my material extensively and that my demands are very high. The GameChanger has convinced me with its great aero characteristics. The airflow feels nearly …

Austin Cycles has launched its latest model, the AC ATTO. Weighing 7.8kg, the AC ATTO folds in under ten seconds, the brand has claimed. It has a carbon frame, fork and handlebar combo, carbon seatpost, 38mm carbon wheels and a lightweight titanium railed saddle. Founder Wayland Austin said: “The AC …

4Season Collective has welcomed Stefan Wyman to its expanding team in a marketing and brand role. Wyman will be based at the 4Season studio in the Peak District, after spending many years working overseas primarily alongside his recently retired wife Helen Wyman. He has already taken the lead on several …

Salsa has launched its new model, the Warroad. The brand said: “Warroad is our endurance all-road bike. Featuring our new Endurance Road Geometry, Warroad is designed and built for long road rides that don’t always stick to smooth pavement.” The frame features class five Vibration Reduction System, three bottle mounts …

By Gary Peeling, managing director, Where The Trade Buys

Fostering a cult of achievement in your customers makes everybody better, and sells more tyres

With bike shops struggling to compete with an online retail environment that undercuts even trade account prices, could e-bikes be the saviour of the cycle industry?

Kevin Burton, who has spent 22 years in the bike trade, explores how the industry has changed throughout his time