SunGod appoints Fusion Media as UK PR agency

SunGod has appointed Fusion Media as its UK PR agency. Fusion will help SunGod launch a new range to the UK market. The agency’s portfolio of clients includes the A.S.O, Red Bull, Evans Cycles, Wahoo, Shimano and Brompton. “SunGod is one of the world’s most exciting eyewear brands at the …

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Milan to expand cycle paths after COVID-19 lockdown

Milan is to introduce a scheme to reallocate street space from cars to cycling and walking after the COVID-19 restrictions are eased. Local authorities have announced that 35 kilometres of streets will be made more accessible to cyclists and pedestrians over the coming months. The Strade Aperte plan aims to …

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London Bike Show now taking place in March 2021

The London Bike Show will now take place from 5th-7th March 2021, following the initial decision to postpone the show until July this year due to COVID-19. Organisers said the revised July date is “no longer an option” due to large restrictions placed and the impact these are having on …

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Haibike UK introduces discount scheme for NHS staff

Haibike UK has introduced a discount scheme for NHS staff, with 10% off its Sduro e-bike ranges. The range spans from electric trekking bikes to e-MTBs, available and home-delivered directly from Haibike UK for NHS workers battling against COVID-19. “We want to do everything we can to help our NHS …

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