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Gore introduces C7 Women Long Distance Bib Shorts+

Gore has introduced the C7 Women Long Distance Bib Shorts+, having worked closely with GRL:PCK riders. “Made of a highly abrasion-resistant, four-way stretch knit fabric, these bib shorts are ideal for spending hours in the saddle, whether on solo ride excursions or riding indoors,” said a statement. “The straps are …

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Selle Royal launches ‘Back in the Saddle’ campaign

Selle Royal has launched a new campaign, ‘Back in the Saddle,’ across its e-commerce and social channels. The campaign aims to support bike owners choosing to cycle as an active and healthy lifestyle choice through promoting its key benefits: Back in the saddle for the earth Cycling to commute to …

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Brompton appoints Shift Active Media as global media agency

Shift Active Media has been appointed as the global media agency for Brompton. Brompton kicked-off the media agency review on the 6th January, receiving requests for information from eight media agencies. Three were selected to pitch at Brompton’s London headquarters in February, which ultimately saw Shift appointed against two undisclosed …

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