Cycle King reopens Bury St Edmunds store

Cycle King has reopened its Bury St Edmunds store. The store had been lost just under three years ago to a fire, with a temporary store being taken on outside the town centre. This was “incredibly successful”, said Darren Hunt, group retail managing director, but it has now moved to …

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Le Col rolls out new beta rewards programme with Strava

Le Col is rolling out a new beta rewards programme, ‘Rewards For Riding’, allowing cyclists across the globe access to discounts off its entire range, through logging more miles ridden on Strava. It works by assigning points for every kilometre ridden, with the more points accumulated, the higher the discount. …

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