BikeBiz Bicycle and cycling retail news

Urban electric bike brand Gocycle has unveiled its first children’s balance bike. Gocycle Mini is the latest arrival in the growing family of urban e-bikes. The brand’s OneDesignDNA philosophy provides a unified design language mimicking the brand’s full-sized adult models. Gocycle’s patented mini side-mounted Pitstopwheels, a mini single-sided front fork, …

Smith has announced a new strategic partnership with Ultra Sport EU as its sole sales agency of record for the UK and Ireland markets. With clear objectives to expand market share and “significantly increase” brand presence, the new partnership with Ultra Sport amplifies Smith’s commitment to the retailer network maintaining …

Fizik has unveiled the next generation of its popular Powerstrap Aeroweave – a pure road racing shoe which is the lightest and most breathable in its range. Comprising a tough and ventilated net-like upper and the brand’s stiffest carbon outsole, the Powerstrap Aerowave is designed for “road warriors who like …

JRP Distribution, an automotive distribution company, has announced the expansion of its cycling offering by incorporating two new cycling ranges from Simply Brands and Svitol. JRP is an established distributor that has been servicing the industry for more than 40 years. During its tenure, it has continued to expand its …

French tyre manufacturer Michelin has been announced as a main partner of the Whoop UCI Mountain Bike World Series, with a five-year deal set to run until at least the 2028 season. The collaboration between Michelin and Warner Bros. Discovery (WBD) Sports will see prominent Michelin branding at all 15 …

Jagwire has become a staple for many workshops in recent years. BikeBiz catches up with brand manager, Daniel Brauer This piece first appeared in the February edition of BikeBiz magazine – get your free subscription here Can you give us a little background on Jagwire? Jagwire is a family-owned company, …

Daniel Blackham heads to Eovolt HQ in Lyon to preview the 2024 range and learn about the brand’s plans for the future This piece first appeared in the February edition of BikeBiz magazine – get your free subscription here You could be forgiven for mistaking Eovolt as a relative newcomer …

MAGURA has established itself as a market-leading player in the bicycle industry. BikeBiz looks at some of the brand’s product highlights ahead of the 2024 season. SPONSORED ARTICLE IN PARTNERSHIP WITH MAGURA This piece first appeared in the February edition of BikeBiz magazine – get your free subscription here MAGURA …

Whyte Bikes will always be synonymous with performance mountain bikes, but 2024 will see them engage with a wider audience. Rebecca Bland speaks to marketing director Matt Skinner about Whyte’s rebrand, new ranges and finding opportunity This piece first appeared in the February edition of BikeBiz magazine – get your …