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SRAM launches RED eTap AXS 36T max rear derailleur

SRAM has launched the RED eTap AXS 36T max rear derailleur. “Whether you’re riding the toughest grades you can find or just keeping your legs fresh for the final climb on a long day, lower gears will let you thrive,” said SRAM. “The SRAM RED eTap AXS 36T Max rear …

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HNF Nicolai reports 100% sales growth during 2020

E-bike brand HNF Nicolai has reported a 103% growth in sales during the 2020 calendar year, compared with the previous 12 months. Michael Hecken, chief sales and marketing officer of HNF, said HNF and Hero International’s joint strategy of working with independent bike dealers is paying off with more than …

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Nukeproof appoints Katie Wooster as marketing assistant

Nukeproof has welcomed Katie Wooster in a newly created role of marketing assistant. Wooster joins as a passionate mountain biker having lived in Whistler for two years. With a degree in marketing and coming from an action sports background, she has a ‘great understanding’ of the passionate audience Nukeproof appeals …

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