BikeBiz Bicycle and cycling retail news

Giro Sport Design has expanded its brand and marketing team with several key hires and promotions. Peter Nicholson has joined as brand manager, Giro Bike while Eric Richter has moved into a new role as Bell, Blackburn and Giro commercialisation manager. Additional hires include Merve Aslan for digital planning and …

Laka has promoted the current VP of marketing Kelly Barnes to the newly created role of CMO. In addition to driving the next phase of the company’s growth, both in the UK and internationally, Barnes will oversee the creation and implementation of Laka’s own business diversity plan as well as …

Proviz has launched a new e-bike specific jacket, the Platinum E-Bike Jacket. “The Platinum E-Bike Jacket has been meticulously tailored to be versatile yet technical,” said a statement. “The deliberately placed reflective panels across the jacket mean wearers are visible both day and night, whatever the weather. Featuring synthetic down …

Pirelli has introduced the new P7 Sport clincher to complete its line of tyres dedicated to road cycling. “The P7 Sport is a tyre dedicated to those who ride for miles and are looking for robustness, grip and durability,” said a statement. “Created to meet the needs of those cyclists …

Ride Concepts has added slopestyle athlete Max Fredriksson to the elite athlete team. “I have been riding Ride Concepts for many months now behind the scenes and I’m stoked to be officially part of the team now!” said Fredriksson. “As a contact point, it’s something that I’m super picky about; …

SunGod launched its new cycling-specific Pace Series back in July, offering two models, Velans and Vulcans, each available in either a half frame (TF) or full-frame (FF) design. BikeBiz catches up with co-founders Zoe and Ali Watkiss to find out more

By Kevin Hasley, CCO of network performance benchmarking firm RootMetrics

By Gareth Nettleton, global vice president and the lead of Strava Metro

RideFest began life on a chairlift in the Austrian ski resort of St Anton in March 2016, from a conversation between Enitan Shonibare and Richard Liston. A simple question was posed: how many people in the ski group (SkiFest) rode bikes? ‘Not many’ was the answer, and from there, the …