Norco Bicycles launches first complete rebrand in 57 years

Norco Bicycles has launched a new brand identity for the first time in the Canadian company’s 57-year history. The rebrand encompasses an updated visual identity, logo marks, corporate colours and tone of voice that ‘reflects Norco’s position in today’s marketplace’. “Norco has evolved so much over the years, but three …

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Restrap set to launch new Bar Pack

Restrap has announced the upcoming release of its new Bar Pack, set to be launched on 26th March. Designed to fit between its 14-litre Bar Bag and its 1.5-litre Canister Bag, the new Bar Pack is ten litres in capacity. It will be available in two colours: classic black and …

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Chamois Butt’r Coconut now available in UK

Chamois Butt’r Coconut is now available in the UK. Made with certified organic coconut oil and shea butter, this is the ‘perfect chamois for sensitive skin’ as it contains no parabens, phthalates, gluten or artificial fragrances. The product has been receiving ‘fantastic’ reviews in the US since its launch, said …

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Seminar line-up announced for digiBike*

Madison and Sportline have announced the line-up of seminars for the online digiBike* trade show. The show is taking place from 29th March to 1st April, and Madison has prepared an engaging line-up to be enjoyed digitally over the course of the four-day event. There is a mix of important …

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