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Vittoria partners with mountain bike race Etna Marathon

Vittoria has partnered with Etna Marathon, the mountain bike race on Mount Etna. As partner, the brand will contribute to the organisation of the event. This is a further ‘important step’ for Vittoria in the mountain bike landscape, it said, in addition to the recent partnerships with the UCI Mountain …

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E-scooters: A matter of when, not if

Pure Scooters recently rebranded to encompass all e-mobility solutions, including e-bikes. James Groves sits down with CEO Adam Norris and international managing director Peter Kimberley – now of Pure Electric – to find out more about how this flourishing trend could fuse with the cycle industry

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