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IBDs will benefit from attending trade element of Cycle 2003, argues expo boss

In the September mag, Cycle & Leisure Show director David Hyde gave his slant on why IBDs should visit his roadshow, which kicked off in Sandown today and continues tomorrow. Here, Mick Bennett, a former IBD, argues the case for IBD attendance at Cycle 2003: "By visiting a well supported show like Cycle in London IBDs can achieve in two days what it would take months via any other route or combination of routes!"

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