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Bumper weekend ahead for bike trade

So says Halfords. They're well up on sales compared to this time last year and most urban IBDs should also benefit from the nation's sudden realisation that we may be relying too heavily on one easily blockaded means of powering the economy

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Who needs petrol, says Brant

Single-speed entrepreneur and editor of BIKEmagic.com Brant Richards is happy to pay the earth for the petrol he uses, and hes busy telling the mainstream media that other people should be happy too. Oh, and of course, hes promoting bikes at the same time

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Rave about riding on the radio

Halfords is thinking of taking a radio advertising campaign telling stranded motorists to go by bike instead. You could steal a march on the big boys by doing a bit of proactive PR or paying for ads right now (they can be surprisingly cheap)

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