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Who needs petrol, says Brant

Single-speed entrepreneur and editor of BIKEmagic.com Brant Richards is happy to pay the earth for the petrol he uses, and hes busy telling the mainstream media that other people should be happy too. Oh, and of course, hes promoting bikes at the same time

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Rave about riding on the radio

Halfords is thinking of taking a radio advertising campaign telling stranded motorists to go by bike instead. You could steal a march on the big boys by doing a bit of proactive PR or paying for ads right now (they can be surprisingly cheap)

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Release the energy, says Powabyke

Every bike shop and cycle supplier should be bombarding the media with pro-bike messages: most of the press releases will fall on stony ground, some will get through and may cause some motorists to switch to cycling even after the petrol crisis is but a memory. Heres one company being proactive

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