BikeBiz Bicycle and cycling retail news

On yer bike! This was a phrase made famous by Norman Tebbits jibe for unemployed folk to travel to find work. The concept is to be resurrected by the Government, reports The Times

Endurance athlete and bike freak Karen McDonald has started as Polaris Apparels first marketing manager. She is a former winner of the Polaris Challenge and is still the only British female to have represented the UK in the Camel Trophy

Pray for good weather next Wednesday because thats when the media will be focussed on the opening of the National Cycle Network. Heres the latest info on next weeks headline events...

Britain's intended participation in European Car Free Day was officially announced in the House of Commons today as part of the ETAs Green Transport Week. And London will support the events planned for 22nd September after Ken Livingstone throws his weight behind the day

According to an article in Precision Marketing, the Royal Mail is to actively target car showrooms in an attempt to encourage greater use of direct mail among dealerships. Bike shops would benefit from the same advice. Why? A targetted direct mail campaign can generate new customers, reignite old ones and galvanise existing ones