Polaris winner lands job at Polaris

Endurance athlete and bike freak Karen McDonald has started as Polaris Apparels first marketing manager. She is a former winner of the Polaris Challenge and is still the only British female to have represented the UK in the Camel Trophy

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Ken backs Car Free Day

Britain's intended participation in European Car Free Day was officially announced in the House of Commons today as part of the ETAs Green Transport Week. And London will support the events planned for 22nd September after Ken Livingstone throws his weight behind the day

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Junk your ideas about direct mail

According to an article in Precision Marketing, the Royal Mail is to actively target car showrooms in an attempt to encourage greater use of direct mail among dealerships. Bike shops would benefit from the same advice. Why? A targetted direct mail campaign can generate new customers, reignite old ones and galvanise existing ones

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