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The worldwide licensing agreement is for sunglasses, goggles and prescription eyewear.

Sadly, the first day of racing could have been the last, many of the pros wanted to quit thanks to poor marshalling and lacklustre policing.

Michael Hartley is an engineer for T-Mobile's British operation, based at the company's HQ in Hatfield. He's a cycle-sport fan but reckons T-Mobile's sponsorship of the Tour of Britain will not just excite enthusiasts, it could get many T-Mobile employees out of their cars and on to bicycles. The company has a new Bicycle User Group and is keen to lever its sponsorship of the Tour internally as well as externally.

Commentators Hugh Porter and David Duffield are the Tour of Britain's official on-site commentators, teamed up for the first time since the Kelloggs Tour back in the early 1990s. But they are not the only performers: kids can take part in Go Ride events and Moore Large is at the finish areas with Sting Ray demos. PLUS: sadly, the first day of racing could have been the last, many of the pros wanted to quit thanks to poor marshalling and lacklustre policing

And out go all-black u-locks. There's some all-new packaging, too.