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Handmade bike show Made expands to Australia

MADE handbill bike show Australia sign with workshop tools silhouetted in background

Made, which positions itself as the world’s largest handmade bike show, has announced 2024 will see the show open in Australia for the first time. Made Australia, will debut in conjunction with the 17th annual Melburn Roobaix at the Darebin International Sports Centre (DISC) on June 28 and 29, 2024, …

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British Cycling announce ICE Trikes partnership for Limitless programme

British Cycling has announced a new partnership with ICE Trikes, which represents a first ever partnership between the national body and an adaptive cycle manufacturer for the Limitless Disability and Para-Cycling Programme. The new partnership is British Cycling’s first ever with an adaptive cycle manufacturer, and sees ICE Trikes become the …

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ZyroFisher confirms service agreement with Mahle

ZyroFisher warehouse facility. Overhead view with picture from drone.

ZyroFisher has announced an exclusive partnership with Mahle Smart Bike Systems to offer dedicated UK aftersales support for Mahle’s e-bike technologies. Effective immediately, ZyroFisher will become the primary point of contact for UK-based Mahle customers seeking assistance with product enquiries, technical support, and warranty services. The collaboration with ZyroFisher is …

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Fazua announces distribution partnership with Upgrade in UK

Fazua products in a box

Fazua has announced a distribution partnership with Upgrade Bikes, a significant step to grow the brand beyond the German-speaking market. The Sussex-based distributor will be responsible for the UK distribution and sales of Fazua spare parts and will carry out both warehousing and the delivery of products. This includes complete …

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Ortlieb and Cycling UK confirm strategic collaboration

Ortlieb Seat-Pack QR

Ortlieb, the waterproof equipment brand, and the UK’s national cycling charity, Cycling UK, has announced a strategic collaboration aimed at enhancing the cycling experience for enthusiasts around the UK. This partnership combines Ortlieb’s reputation for producing durable outdoor equipment with Cycling UK’s commitment to promoting and protecting the rights of …

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