BikeBiz Bicycle and cycling retail news

Mark Gorski, the CEO of Tailwind Sports, the sports marketing company that owns the United States Postal Service, is to join the Schupp advertising agency. His resignation is effective from July 1st but he will be helping Lance Armstrong and the USPS team in the Tour de France, which starts July 5th.

Cliff Clavin - aka actor John Ratzenberger - the dour mailman from Boston-based 'Cheers!', has just finished filming a non-fiction segment about Cannondale for a new Travel Channel TV series, 'Made in America'. Cannondale was chosen for its "strong brand recognition and reputation for quality."

Selle Royal's PR company's ploy to blow a hole in the use of saddles with cut-outs instead resurrected mainstream media canards against cycling in general. The Lookin-sponsored Saddle Report 2003 was treated favourably in Germany and Holland but in the UK, Australia and the US, it was 'cycling causes impotency' that made the headlines, mirroring the 'erectile dysfunction' scare stories of 1997. Did The Impact Agency's campaign harm cycling, or raise awareness that there are solutions to saddle discomfort?

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