BikeBiz Bicycle and cycling retail news

The Red Bull Bike Battle will take place in the Old Market Square on Saturday 14th June. Never one to miss a trick, Mike Poyzer's Supercycles is offering to store bikes for those who'll be riding to the see the action...

It's not often wins are attributed to saddle-use but representatives from Selle Royal's Fi’zi:k brand are cheering the road and MTB XC and DH victories of Simoni, Sasuer and Gracia who trounced their respective oppositions on yet-to-be-released saddles using Fi’zi:k’s new 'Wing Flex' comfort-and-performance features.

Other complaints about the TV ad have been delivered directly to Halfords. The Independent Television Commission could call for the ad to be pulled before the next scheduled run in July.

Dave Wardell and two as-yet-unannounced riders will schlepp to and from BMX and MTB events in one of the new T5s, and will be among the first people in the country to get one, thanks to a sponsorship deal with Volkswagen dealer Loders Van Centre of Dorchester .

Gary Imlach, now a fully-blooded afficiando of pro cycle sport, is to produce a history slot for ITV's coverage of the centenary Tour de France. The ITV2 coverage will be in primetime, with a repeat on ITV1 late at night.