BikeBiz Bicycle and cycling retail news

47-year old Jeremy Wyndham, previously managing director of Nielsen Media International, joined the Fisher board in 2000.

The new Department for Transport campaign promoting the use of cycle helmets amongst teenagers could lead to a significant drop in cycle use, says CTC, joining the Road Danger Reduction Forum, which lodged its complaints last week.

Who thought the chimps ad would be a good idea? All other advertisers have abandoned chimp 'actors'. Are Halfords' staffers monkeys, then? Can staff morale go any lower? How about when stores are picketed by animal rights campaigners? That's the threat from the Captive Animals' Protection Society.

In fact, thanks to those sensible folk at the Department for Transport all new bikes will now have to be fitted with bells. Naturally, they will be poxy bells, easily removed by bike purchasers and there's no requirement for their use, just their fitment at the point of sale. And bikes sold in the UK fully-assembled will have to have their brakes adjusted so the bikes comply with British Standards (dur, IBDs already do this) but bikes-in-boxes from supermarkets and the like need only have instructions on how to assemble them. Oh, and bells, of course.

Two awards, in fact. Cycle 2002 has been short-listed for "Best Launch Show - Consumer" and "Best Consumer Marketing Campaign" in the Excellence Awards organised by the expo industry's trade organisation, the aeo.