SRAM scale down race sponsorship…

...but ramp up support for IBDs and consumers. Robert Priest, SRAMs UK marketing manager, emailed BikeBiz with his take on the seismic moves that SRAM and other race-supporters are having to take as it becomes clear MTB racing isnt what it used to be.

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Big Bang for bikes this weekend

TVs biking boffin Adam Hart-Davis, presenter of BBC Local Heroes, will open the Cycle the Solar System, a 10km scale model of the solar system on Saturday, where even dozy cyclists can ride at ten times the speed of light!

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