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Michelin partner with Whoop UCI Mountain Bike World Series

French tyre manufacturer Michelin has been announced as a main partner of the Whoop UCI Mountain Bike World Series, with a five-year deal set to run until at least the 2028 season. The collaboration between Michelin and Warner Bros. Discovery (WBD) Sports will see prominent Michelin branding at all 15 …

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Global gravel racing gets a Fantasy League

With the rise and rise of gravel racing on the global stage the sport has steadily attracted attention from a growing number of sponsors, enabling an increasing number of riders to take part in an expanding event calendar. Athletic Affair – the Girona-based agency which connects people, brands and collectives …

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Latest Features

BikeBiz Awards 2023: How the judges and winners reacted

BikeBiz hears from all 15 winners from this year’s BikeBiz Awards This piece first appeared in the December edition of BikeBiz magazine – get your free subscription here The votes have been counted and the judges have been consulted meaning we can finally announce the winners in the BikeBiz Awards …

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December 2023 edition of BikeBiz is out now

The December edition of BikeBiz is now live. Read the digital edition online here Never miss an issue, subscribe to BikeBiz for free here  Finding opportunity I was fortunate enough to be invited to visit a brand’s head office last month and there was a mix of UK industry folk. …

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