Altura releases 2020 summer collection

Altura has released its 2020 summer collection across multiple disciplines. “For over 20 years, Altura has been equipping riders with real-world-tested cycling products that are trusted to perform,” said a statement. “Its latest SS20 collections in the road, urban and luggage categories have been tested rigorously to ensure that they …

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Spurcycle launches new Compact Bell

Spurcycle has launched its new Compact Bell. Optimised for flat bars, the Compact Bell is the follow-up ringer to the original bell that was Kickstarted in 2013. First shown to at the Sea Otter Classic last spring, the new bell has been amended with a 50% slimmer mount and trim …

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Giant restructures its corporate branding

Giant has restructured its corporate branding, reports Bicycle Retailer and Industry News (BRAIN). The parent company of all the business units of the Taiwan-based company is now called Giant Group, including its own consumer-facing brands, its OE business, and other services and solutions. The adjusted branding has been two years …

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