BikeBiz Bicycle and cycling retail news
Paligap is promoting a chance to become a CycleOps Smart Training Demo centre to IBDs nationwide.
The distributor is targeting 50 of the UK’s most proactive bicycle stores to be part of its nationwide marketing program of events. The company will set up every unit in store and help to educate staff on the whole programme.
Paligap has claimed that dealers will reap the benefits of the trainer system given the advancement of the market in recent years. CycleOps, who entered the sector relatively late, cited the success of platforms such as Zwift in the year-round increase in indoor cycling.
The complete set up is worth £1,700, however it will feature for free ‘on loan’ to qualifying retailers.
