BikeBiz Bicycle and cycling retail news
Pearson is launching a new range of sustainable clothing.
The performance cycle specialist, which boasts nearly 160 years of helping cyclists, has joined forces with two leading designers to create a new autumn/winter collection.
Simon Huntsman, former head of R&D for Rapha, and Chris Vandrill, expert in modern sustainable outerwear, have helped design a selection of high-quality tops, jerseys, bib tights and shorts. Using Merino wool and recyclable fabrics such as nylon and polyester, Pearson’s experts have created gear designed to be durable and hard-wearing.
The first range claims to be 85% sustainable, with plans to become fully sustainable within four years. The range mirrors Pearson’s core bike categories of road, adventure and urban.
Will Pearson, fifth generation of Pearson, said: “Our main drive has always been to inspire and make people want to cycle. As the cooler weather closes in, the new clothing range has been created so there’s little reason not to be out on a bike. Riders can get out over the coming months knowing they’ll be well protected from the elements.
“All the garments are designed to be durable and hard-wearing – just like our bikes. As part of our sustainability drive, they’re made to last the long haul. This marks an exciting new dawn for our brand with legacy at the heart of everything we do.”
Included in the range, amongst other cold-conditions wear, are road insulated jackets, gravel adventure jerseys, fully recycled fabric bib tights and urban merino jerseys. Around the three categories of the clothing are bikes which match each use, built across carbon, titanium, alloy and steel models.
The collection can be bought via Pearson’s new-look website or in the Sheen store.
