Peaty’s Products has announced that Martin Murray will be joining the brand as commercial director from 1st February.
Murray previously spent 15 years with Fisher Outdoor Leisure as head of sales and has also worked at Greenover Sports as director of bikes.
Steve Peat said: “Martin and myself go way back as he used to race BMX with my wife so we’ve been friends for over 20 years. To be honest, I’ve always thought he was a weapon! He’s a good kind of weapon though and definitely one you want with you as we build Peaty’s.
“Tom, Bryn and myself have been able to build the brand to a certain size over the last 18 months but having Martin join us as commercial director will free up lots of things so we can concentrate on product development and drinking more beers. I’m personally very excited for Peaty’s future and what we can achieve now Martin is on board.”