A cycle clothing curation website has this week launched at www.pedalandco.com
Founder David McConachie told BikeBiz: “With a lifelong love of cycling I was keen to set up a shopping destination which serviced people, who wanted best-in-class and stylish cycling attire without having to trawl through pages and pages of selections on the internet, which are often irrelevant.
“We really take care in selecting our products – are they made from the best fabrics? Is the styling right? Do the shorts and bib tights have high quality pad inserts? By paying attention in these areas we hope that cyclists will come to us reassured that they are only being presented with the finest cycling apparel available.
The new site will contain two sections, Pedal Him, for the cycling fashion conscious man, and Pedal Her, a complete shopping destination for female cyclists – a market Pedal&Co is keen to connect with as women’s cycling continues to boom. To ensure they connect with this market, Pedal&Co works with a team of female cyclists who help ensure the team source the best clothing and have the latest on-trend looks.
“Styling inspiration, a user-friendly website and good value is integral to Pedal&Co," concludes McConachie. "In the ‘Ride the Look’ pages we offer up great outfit ideas for all seasons, and reward the buyer with generous discounts on the clothing bundles.”