He's Christopher Zigmont, a veteran of the US bicycle business, previously the sales and marketing director at Mavic/adidas Cycling.

Pedro’s has new MD

Zigmont will oversee all sales, marketing and product development activities from the Pedro’s HQ in Wilmington, MA.

He said: “I have enjoyed a long relationship with the people at Pedro’s. As a long time user of their products, the former manager of the Pedro’s Mountain Bike Series and a Pedro’s Grassroots Team, I feel I know the brand well and can contribute significantly to Pedro’s growth."

David Lampert, president of Swix Sport USA, the parent company of Pedro’s, said:

“Chris is a proven leader and we are excited to have him onboard. Pedro’s has worked with Chris on many projects in the past and his history and knowledge of our brand made him the perfect candidate for this position.”

Zigmont will begin his new position on February 1sr, 2006.

http://www.pedros.com

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