Craig Middleton joins Limar as international export manager - BikeBiz
Middleton previously maintained a relationship with the brand through his work with Nrg4
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Limar Helmets has introduced Craig Middleton to the team as international export manager. Middleton previously held the position of operations director at Nrg4 Distribution for over five years.

Middleton worked with Limar Helmets for two and a half years through Nrg4 in its capacity as the Limar UK distributor. He will now work with operations in the US, Canada, Australia, New Zealand, South Africa and the Middle East to increase the brand’s market share.

Middleton commented: “I am delighted to be joining the Limar team, which I know very well from my time working with them on a weekly basis at Nrg4. This is a very exciting time to be joining the brand with the recent launch of the new aero air revolution range.
I’m very pleased to continue to work with Nrg4 on the UK market and I’m looking forward to meeting and working with my area partners around the world.”

CEO of Limar Helmets Giovanni Caporali added: “We are delighted to welcome Craig into the Limar family; he is someone we know very well from working with him in the UK and we have always highly estimated his commitment to the brand and his passion for our products. Craig’s appointment to our export management team along with the new Air Revolution product range and the Pro Team sponsorship with Astana, Direct Energie, Canyon and Topeak USA, continues our long-term investment in the Limar brand which will benefit all of our partners and dealers worldwide ”

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