Irish Marathon MTB Champion Richie Felle has joined retail cycling and triathlon consultancy Amontour.
Based in Dublin, Felle has been recruited to address the company's expanding customer base and will work with the Amontour team and client roster to advise on retail strategy and channel management.
Felle holds a degree in sales and marketing and has spent over five years as an Elite XC mountain biker.
"Richie will make the perfect addition to our team," said Amontour MD and founder Chris Hewings.
"Over the past two years, as our collection of clients has expanded from Parlee bicycles to Lightweight wheels and beyond, we've actively worked to maintain a nimble and close familiarity with all our retailers' needs. Richie's knowledge of the industry, easy-going personality and professional background will help us maintain the top-notch level of service for which we're known.