Primal has expanded its reach into Europe by signing Cian Hogan as their agent for Ireland for Inline and Custom clothing.
James Smith, director at Primal Europe, said: “To see the Primal brand growing into a territory with such a rich heritage makes us incredibly excited. We will provide Cian everything he needs to make a success of the market place”.
“Our custom clothing is already being worn by World Champions and cycling professionals - such as the riders at Team Raleigh GAC of whom we are clothing sponsors. Both our Custom and Inline ranges have been a huge success with customers and we look forward to continuing this expansion right across Europe in 2016.”
There's more from Primal in our mini-interview from the April BikeBiz mag.
PICTURED: New recruit Cian Hogan and director Judith Smith