Tommy Godwin's long standing 76,000 miles cycled in one year record has a challenger in the form of endurance cyclist Steven Abraham.
Setting off on January 1st, Abraham will aim to cycle over 205 miles per day, every day, for the entire year, which would take him over the benchmark set back in 1939.
It is a record attempt being officially validated by Ultra Cycling Association based in US and there are celebrity figures in UK endorsing the challenge and offering support. ITV and the BBC are also set to be involved in covering the attempt.
For some sense of scale, the challenge ahead is equivilent to cycling Lands End to John o'Groats 86 times in one year, giving just four days for each 875 mile journey. A typical LEJOG challenger takes ten days to cover that distance. Sounds impossible, right? It's also equivalent to doing Race Across America 25 times in one year.
Abraham has previously cycled 449 miles in a single 24-hour race, which is an average of around 19 miles per hour all day long.
As part of Abraham's efforts, he'll need volunteers to help with routes, accommodation and maintenance. You can volunteer here.
Finance is also another challenge and Abraham is expecting the attempt to cost around £20,000 minimum. Want to give him a nudge? You can donate to the effort here. Any money donated above and beyond what is needed will go to charity.
Current sponsors include Raleigh, Schwalbe, Milltag, NAUTOGUIDE, Transcontinental and APEX INSIGHT.
Read more about the ride ahead at Abraham's website here.
Follow Abraham on Twitter here.