Pirelli unveils new site with e-commerce update

Pirelli has unveiled a new website, complete with e-commerce section.

Thanks to the update, tyres may be purchased both from traditional sales channels and online, through the dedicated e-commerce section.

The e-commerce update – which is now operational the UK and various other European countries – provides guidance on the purchase of the main products that make up the Velo range.

Already online are the sections for the MTB and URBAN product segments, for which the company will progressively widen its line-up. velo.pirelli.com will soon offer the opportunity to buy exclusive pieces online, which will not be available from traditional retail channels.