BikeBiz Bicycle and cycling retail news
Nikwax has added Polaris Bikewear to its list of cycling industry distributors. Based on the edge of the Peak District, Polaris was founded 25 years ago by Roger Dillon.
Andy Beach, Polaris Bikewear brand manager, said: “We’re delighted that Nikwax have recognised our experience and expertise within the cycling industry, and have chosen Polaris Bikewear to showcase its products within the industry. We’ve been using Nikwax on our own products for some time now, so when the opportunity to work more closely came around, it seemed like a natural fit.
“We know just how effective the Nikwax range is at protecting and prolonging the lifespan of Polaris products, and are looking forward to demonstrating this to our network of retailers. We believe the Nikwax range will provide excellent value for both retailers and their customers.”
Nick Brown, founder of Nikwax, added: “Working with a team like Polaris means we’re confident our range of products will be sold with the proficiency and passion they deserve. A rooted understanding of this industry is important to know that our end users are getting the right Nikwax product and using it in the right way. In the end that’s what helps our customers to enjoy adventures outside for longer.”
The Nikwax cycling range is available to order through Polaris Bikewear’s sales team now.
