Lifeboat Events, organiser of PressCamp and DealerCamp in the US, is to launch a winter edition of the media event. To be held at the oceanfront Terranea Resort in Rancho Palos Verdes, California, the event will be staged January 28-31st.
Lance Camisasca, Lifeboat Events’ president said:
"Many of our customers have expressed interest in having us hold a winter product launch platform for key members of the media. We now have the ability to offer two opportunities in a given year to roll out new products to attending media. This should enable more segments to consider PressCamp to meet their product launch needs."
Agnelo A. Fernandes, vice president of sales and marketing for Terranea Resort, said:
"We are delighted to host PressCamp’s winter event at Terranea Resort. We are committed to providing unparalleled service, atmosphere and experiences within our unique environment."
The resort is perched on a cliff-side setting over-looking the Pacific Ocean and offers road, urban and cross-country product testing opportunities.