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Twenty-year old brand seeks greater representation in Britain

Primal cycle apparel comes to the UK

Primal Europe has been based in Italy for six years but has now moved office to the UK and is seeking retailers to stock its range.

Primal’s jerseys are designed to wick or disperse moisture from the surface of the skin and have three rear pockets, ergonomic panels and are made of Primal’s of SpeedPro fabric. Men can choose from Primal’s collection of Rock & Roll Jerseys, Brewery Jerseys and Primal Original Designs while women can enjoy a large variety of Primal Original Designs. The brand has also created a range of shorts and bibs using premium Italian chamois from TMF and elite fabrics.

Founded in 1992, the brand is well established in the US where it has fostered the growth of cycling through competition, community and advocacy, it said.

Primal also offers custom cycling apparel solutions to professional teams, clubs, events and bike shops. For more details head to the site below.

www.primaleurope.com

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