Primal is donating cycling clothing worth thousands of pounds to the Africa Rising Kit Appeal.

Primal donates kit to Matt Brammeier’s Africa Rising appeal

Primal is to donate thousands of pounds worth of cycling clothing the Africa Rising Kit Appeal. This is a donation appeal for cycle clothng and kit to be shipped for use by a cycling project in Rwanda, and was created by Team Data Dimension professional Matt Brammeier. BikeBiz.com ran a story on the appeal earlier this month.

James and Judith Smith, Directors at Primal Europe, said: “Primal believes that cycling is a positive influence globally. We are delighted to be able to assist with such a positive initiative and to be a small part of helping to change young peoples’ lives.”

Brammeier said: “It’s fantastic that Primal has decided to support what I believe is such a worthy cause – to help to give inspiration to those children in Rwanda who ironically have inspired me so much.”

The Africa Rising Kit Appeal is seeking cycle clothing – XS to M only – and kit, such as sunglasses and helmets.

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