Judith Smith to deliver speech at Look Mum No Hands event

Primal Europe boss to speak at Women of the Year event

Judith Smith, director of Primal Europe, will be giving a keynote speech at the new BikeBiz Women of the Year event this June.

Smith is one of the most influential women in the European cycling industry in her role heading up Primal Europe, growing the European arm of the company up to eight staffers, setting up office in Plymouth and expanding sales 81 per cent over the last three and a half years. Not only that, but Smith is a keen advocate for women’s cycling working with the Velosure Starley Primal Pro Cycling Team.

Smith will be speaking at the BikeBiz Women of the Year event at Look Mum No Hands, Old Street, on Thursday June 25th, combining awards, networking and guest speakers, starting 3pm. You can book your tickets online here. And yes, men are allowed in as well.

We are currently asking for votes on who should win each of the three prizes:

Rising Star


Woman of the Year

All you have to do to cast your vote is check out the finalists from our Top 100 Women of the Year feature (part one here & part two here) then email jharker@nbmedia.com which of them you think should win.

Active hydration specialist nuun has signed up to back the event, as an individual award sponsor.


BikeBiz Women of the Year

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