BikeBiz Bicycle and cycling retail news
Primal has expanded its reach into Europe by signing Cian Hogan as their agent for Ireland for Inline and Custom clothing.
James Smith, director at Primal Europe, said: “To see the Primal brand growing into a territory with such a rich heritage makes us incredibly excited. We will provide Cian everything he needs to make a success of the market place”.
“Our custom clothing is already being worn by World Champions and cycling professionals – such as the riders at Team Raleigh GAC of whom we are clothing sponsors. Both our Custom and Inline ranges have been a huge success with customers and we look forward to continuing this expansion right across Europe in 2016.”
There’s more from Primal in our mini-interview from the April BikeBiz mag.
PICTURED: New recruit Cian Hogan and director Judith Smith
