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September ride will involve mobile and healthcare industries as part of drive to raise Diabetes awareness

Pro teams join mHealth Grand Cycle tour

The GSMA has announced that a number of new organisations, including Team Novo Nordisk, ANT+, Orange and Team Blood Glucose (TeamBG) will take part in the GSMA mHealth Grand Tour in September 2013.

Riders from Team Novo Nordisk’s development team, all of whom are living with type 1 diabetes, will participate in the 2,100 kilometre mHealth Grand Tour, which starts in Brussels on 5th September 2013 and finishes in Barcelona on 18th September 2013.

Through the collaboration of all sponsors, partners and supporters, the mHealth Grand Tour will bring together the mobile and healthcare industries, as well as the diabetes community, to raise awareness of the illness.

“It is encouraging to see such strong involvement from leading companies in technology and healthcare, as well as the cycling community, to raise awareness of how mobile can help improve the lives of people with diabetes,” said Michael O’Hara, chief marketing officer, GSMA.

“We encourage as many riders and organisations as possible to take part in the tour. Together we can work to deliver innovative products and services that address the immense challenges of managing, and importantly, preventing diabetes.”

The GSMA mHealth Grand Tour is open to individual participants, teams, sponsors and supporters wishing to help raise awareness for diabetes. Find out more here.

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