BikeBiz Bicycle and cycling retail news
I-ride will take stock of limited ‘London edition’ 3T finishing kit from Mid-june.
Designed to celebrate the Olympic champions who have won on 3T bars in the past 50 years, the high-gloss white finishing kit bears a striking, asymmetric motif, suggestive of the prestigious rainbow colors: yellow, green, red, black, and blue.
The ‘London Edition’ parts are sold as a package of bar, stem, and seatpost, one for Road, one for MTB. The Road set comprises Ergonova Team, Arx Team, and Dorico Team. The MTB set comprises Xida Team, Arx Team, and Doric Team. A range of sizes is to be carried in the UK.
3T chief executive René Wiertz said of the product: “This London Edition honors all the champions that rode our 3T bars to victory during the past Olympic games.
“At the last Olympiad, in Beijing, 3T had medal winners in Fabian Cancellara and Gustav Larsson riding our Ventus TT bar. We’ve come a long way since then. Four years on, in London, there will be numerous riders on 3T – in road-racing, time-trial, and track events. The new London Edition gives 3T fans something really special to mark this year.”
Xida Team handlebar, carbon, 64cm width
Dorico Team seatpost, carbon, 350 mm x 27.2 mm and 350 mm x 31.6 mm
Ergonova team handlebar, carbon, 38-46cm sizes
