BikeBiz Bicycle and cycling retail news
The latest market report from the Confederation of the European Bicycle Industry (CONEBI) reveals that annual bike sales in the Netherlands have dropped below 1 million units. However, the Dutch bike market is still in healthy shape because a fifth of new bikes sold in the Netherlands are e-bikes and the average selling price per bike is 914 Euros (in Ireland it’s just 190 Euros).
The stats are contained in CONEBI’s 2016 European Bicycle Market & Industry Profile, which collates figures from member organisations for 2015. This is CONEBI’s eighth report; the first was published in 2009.
The report states that 21 million bikes and e-bikes were sold across Europe in 2015, a rise of 300,000 over 2014. 13 of the 21 million were produced in the EU.
The biggest market for bicycles in Europe is Germany, with 21 percent of EU sales in EU; the UK is next with 17 percent of the market.
In Germany, 4.35m bicycles were sold in 2015, 6.6 percent more than the previous year. Germany sold 535,000 e-bikes in 2015. The average price for a bicycle in Germany is 397 Euros.
3.5 million bicycle were sold in the UK in 2015, about 100,000 fewer than in 2014. The average price for a bicycle in the UK is 300 Euros.
The Netherlands sold 1.05 million bicycles in 2014 but this dropped by more than six percent to 988,000 in 2015. However, the average price per bicycle is double than that found in Germany mainly because of the sales of e-bikes of which 276,000 were sold in 2015 (223,000 e-bikes were sold in 2014). In comparison, the UK’s market for e-bikes in 2014 is estimated to be between 35,000 and 40,000.
CONEBI members are the national bicycle industry sssociations in Austria, Belgium, Bulgaria, Germany, Great Britain, Finland, France, Hungary, Italy, The Netherlands, Poland, Portugal, Spain, Sweden and Turkey.
