Continental is to introduce a number of new tyres at the NEC during Cycle Show, including signature models from Tour icons Cadel Evans and Mark Cavendish. 11 stages of the Tour de France were won on Continental tyres.
Stand G63 will also introduce new merchandising and point of sale units to be available from distributors Madison and i-Ride.
Electric bikes will see a tailored tyre launch from the brand too, with the introduction of the EcoContact Plus tyre, also to be available in cream and brown shades.
Among other additions are a new series of 29er specific BlackChilli compound tyres, Gee Atherton inspired 'Gee Unit' downhill tyres and the Competition 22mm tubular brought in to compliment the main race range.
Trade passes to the Cycle Show are available free of charge here and come with a complementary show guide. Trade passes are valid for consumer days too.
The show's opening hours have been confirmed as:
Thursday 29th September (Trade Only) 9.00am – 6.00pm
Friday 30th September (Open to All) 9.30am - 6.00pm
Saturday 1st October (Open to All) 9.30am - 6.00pm
Sunday 2nd October (Open to All) 9.30am - 5.00pm